Where Connection Becomes Memory

We start with how customers actually behave.

What they feel. Where they hesitate. Why they stay or leave.

Then we build the systems that serve that truth. Four Operating Systems that diagnose where customer growth actually breaks down: Story Gravity, Narrative Intelligence, Experience Coherence, and Loyalty Coherence.

Start with a Diagnostic

30-minute scoping call. No obligation.

Where this architecture has been proven

57% Cost Reduction

Automotive client. Story Gravity reframed media around narrative pull, not funnel stages.

+35% Conversion Lift

Financial services. Narrative Intelligence aligned next-best-action to brand truth.

30x ROI vs Rebuild

Insurance. Experience Coherence diagnosed the real problem. A $180K fix, not a $2M platform.

You have the platforms. You have the data.
Where are the results?

Campaigns run in silos. Attribution stays broken. AI promises everything but governance is thin. The problem is not your tools. It is the gaps between them.

See how the four Operating Systems work

Strategy from a Place of Stillness

Founded by Johnnie McGinness, DUN Strategic helps leaders connect story, experience, and economics without noise.

Read the full story

Ready to see where it is breaking?

The DUN Diagnostic maps your signals, surfaces disconnection patterns, and defines a clear path forward. Evidence-based insight in two weeks.

Start with a Diagnostic

30-minute scoping call. No obligation.