Your platforms work individually—but not together. We design the connection layer that turns disconnected systems into connected customer experiences people remember.
We start with how customers actually behave. Then we map what's broken, design the orchestration, and build the story layer. Senior oversight ensures it serves them, not just your systems.
Start with a 30-minute scoping call—no obligation.
Results are typical ranges from prior work and depend on baseline conditions and data quality.
Built for marketing and customer experience leaders at $20M–$500M revenue companies managing 8–15+ platforms that don't talk to each other—and struggle to connect what they know about customers to what their systems actually deliver.
Most MarTech fails because companies optimize platforms in isolation. Systems stay siloed. Campaigns don't stick. Transactions disappear when the budget runs out—and you're defending marketing's value every quarter.
We design for connection, not complexity. For memory, not metrics. For strategy, not tactics.
Your customers don't experience platforms—they experience journeys. We design for human connection, not technical perfection.
A campaign that drives recall builds value for years. One that only drives clicks dies with the budget. We build stories that compound.
Most consultants optimise what exists. We help you see what's possible when systems, teams, and stories work together.
Most organisations are drowning in MarTech complexity. Teams work in silos. Systems don't connect. Stories don't resonate. The problem isn't your platforms—it's the lack of orchestration between them.
Our three-phase approach turns MarTech chaos into strategic clarity and measurable outcomes.
We start with what your customers need, where they make decisions, and how they experience your brand—then map your current reality: what's connected, what's broken, and where the biggest opportunities hide. Customer truth first, system audit second.
We design the orchestration layer—journeys, triggers, governance, measurement—grounded in how customers actually move through decisions, not how your org chart is structured.
We craft the narrative spine that creates coherence across channels—grounded in what actually resonates with your customers. Stories that stick in their memory and compound over time.
Think of your MarTech ecosystem as a rail network. The tracks exist (platforms, data infrastructure). Individual trains run (campaigns, emails, ads). What's missing is the network design: which lines connect, where customers transfer, what experience they get, and whether the system actually delivers them to their destination. That's what we build.
We design and lead the orchestration layer; your team or a specialist SI executes heavy build. We own the success criteria.
A 2-week deep-dive starting with how your customers actually behave and decide. We map where they experience friction, where your systems fail to serve them, and where the biggest opportunities hide. Customer truth first, system clarity second.
Connect every customer touchpoint into a cohesive, measurable experience. We design unified journeys that guide prospects from awareness to advocacy with measurable precision.
Design narratives that flow consistently across campaigns, channels, and quarters. We create memory-driven content frameworks that resonate with audiences and compound brand value over time.
Establish customer-level measurement frameworks that track what matters—how customers progress through decisions, not just campaign activity. Journey-level KPIs, incrementality testing, and performance rhythm that proves marketing ROI.
DÙN was born from a moment of forced recalibration. In that stillness, we realised the most powerful work isn't about outputs—it's about orientation.
Most organisations have the platforms and the data. What they lack is connection: turning systems into stories, and data into decisions that compound value.
The cost of disconnection is real. Platforms sit underutilised. Campaigns run in silos. Attribution stays broken. Marketing defends its budget every quarter while competitors with simpler stacks outperform because their systems actually talk to each other.
"We help leadership teams return to centre, then move forward with meaning."
With 20+ years leading MarTech strategy, we've seen the pattern: brilliant technology, fractured execution. We fix that.
Run the DÙN Diagnostic—evidence-based insight in two weeks, a 90-day plan you can defend.