Foundation

Identity & Consent Framework

Build first-party identity foundations that respect privacy while enabling personalisation.

4 - 6 weeks Experience Coherence

Data Foundations

Create unified customer views that eliminate fragmentation and enable orchestration.

5 - 8 weeks Experience Coherence

Experience Operating Model

Align teams, roles, and governance to execute connected experiences at scale.

3 - 5 weeks Experience Coherence

Loyalty Readiness Sprint

Diagnose what loyalty means for your business and whether a programme is the right answer.

3 - 5 weeks Diagnostic · Loyalty Coherence
Activation

Journey Orchestration Sprint

Design journeys that respond to emotion, momentum, and context.

6 - 8 weeks Narrative Intelligence

Content & Story Orchestration

Build narrative architecture and modular content systems that create pull.

6 - 10 weeks Story Gravity

Signal-Driven Personalisation

Move from segment-based campaigns to 1:1 experiences driven by identity and emotion.

7 - 10 weeks Narrative Intelligence · Story Gravity

Content Ops & Narrative Production

Operationalise content production to reduce waste and increase velocity.

4 - 6 weeks Story Gravity
Intelligence

Measurement & Attribution

Replace vanity metrics with signal-driven measurement that reveals what moves customers.

6 - 9 weeks Story Gravity

Behavioural Segmentation & Propensity

Build predictive models that identify who is ready to move and when.

8 - 12 weeks Story Gravity

AI & Automation Readiness

Build the guardrails required to deploy AI safely and effectively.

5 - 8 weeks Narrative Intelligence
Connective

Real-Time Signal Activation

Build the orchestration layer that enables precision customer experience in real time.

8 - 12 weeks All Operating Systems

Three Ways to Engage

Most organisations start with Quick Start, then expand.

Pathway Duration Best For
Quick Start 4 - 8 weeks Test the model. Build the business case.
Build & Prove 10 - 16 weeks Prove value before scaling. Operational systems.
Transform 20 - 30 weeks Enterprise transformation. Phased implementation.

Not sure where to start?

The Diagnostic maps your signals, surfaces disconnection, and recommends the right accelerator.

Start with a Diagnostic

30-minute scoping call. No obligation.