Johnnie McGinness

I started DUN Strategic because I kept seeing the same pattern: organisations with good tools, good people, and good intentions, but no coherent way to connect what they know about customers to what customers actually experience.

The name comes from the Scottish Gaelic word for a stronghold. A place of quiet strength. That is what I try to build: not more noise, but a foundation that holds.

I have spent twenty years in marketing, technology, and customer experience, across automotive, financial services, retail, and insurance. I have led teams, built programmes, and watched expensive platforms fail to deliver because nobody thought about the connective tissue.

Now I work with a small number of clients who want to get this right.